You spent $50K on a booth. We turn your booth into 60 days of content that reaches the buyers who didn't show up.

Boxed By Icons sends creators to your trade show booth to produce professional short-form video that drives real buyer leads — not impressions, not followers, not brand awareness. Leads and conversions.

Your Trade Show Investment Disappears After Three Days

You fly your team out. You ship samples. You build a booth. You stand there for three days hoping the right buyers walk by. You have zero control over who shows up, zero way to reach the thousands of qualified buyers who attended but never made it to your aisle, and zero way to connect with the ones who couldn't attend at all. After the show, you go home with a stack of business cards, half of which lead nowhere. Then you do it all again in six months.

Turn Your Booth Into a Lead-Generating Content Engine

Boxed By Icons sends creators to your booth to produce professional short-form video: product demos, on-site interviews, material walkthroughs, and capability showcases. You own the content. Use it however you want. We then deploy your content on LinkedIn to reach retail buyers and sourcing teams who weren't on the show floor, and promote your presence at upcoming shows so serious buyers can meet you in person.

Before BBI vs. After BBI

Without BBI

  • Stand at booth, hope for foot traffic
  • No control over who visits
  • Business cards that go nowhere
  • Zero reach beyond the show floor
  • No content from your investment

With BBI

  • Buyers arrive pre-qualified, ready to talk
  • Content reaches sourcing teams on LinkedIn
  • Pre-booked meetings at your next show
  • 60+ days of active buyer outreach
  • Leads and conversions you can measure

Why Most Trade Show Investments Underperform

80%
of trade show leads get zero follow-up
CEIR
$112
average cost per lead at a trade show
Exhibitor Online
Only 6%
of exhibitors are confident they convert show leads
CMO Council

The industry average trade show ROI is 4:1, meaning $4 returned for every $1 spent. But that number assumes proper follow-up. When 80% of leads are never contacted, the real ROI for most exhibitors is a fraction of that.

Content Packages

Standard
$2,000 – $3,500
  • 6-8 short-form video clips
  • Creators produce product demos at your booth
  • Professionally edited
  • Delivered within 7 days
  • You own all content
Premium
$5,000 – $8,000
  • 12-15 short-form video clips
  • Creators conduct on-site interviews at your booth
  • Product compilation reel
  • Delivered within 7 days
  • You own all content

LinkedIn Buyer Outreach Add-On

$2,000 / month — 3-month minimum

We set up and manage your LinkedIn company page to reach Western buyers and sourcing teams. We also use your content to promote your presence at upcoming shows, so serious buyers can meet you in person. You don't need to learn the platform. We handle everything.

Includes

  • LinkedIn page setup and optimization
  • 8-12 posts per month using your content
  • English-language captions targeting buyers
  • Inbox monitoring for inbound inquiries
  • Pre-show appointment campaigns to drive meetings at your next event

The Content-to-Meetings Cycle

1
Show Day

Creators shoot professional content at your booth

2
Distribute

Content goes live on LinkedIn targeting buyers

3
Promote

Pre-show campaigns drive meetings at your next event

4
Convert

Buyers arrive pre-qualified and ready to do business

Why Boxed By Icons

  • 2.5 years running Alibaba's influencer marketing program
  • Fluent in English and Mandarin
  • Direct factory relationships and deep supply chain understanding
  • Proven at MWC Barcelona 2026, MAGIC, and international trade shows

Ready to fill your booth with serious buyers?

Get In Touch